Rhetorical Analysis Essay Example | Topics and Well Written Essays - 1000 words - 15

Rhetorical Analysis - Essay Example However, in his current state of protection and subsidy, his son sees no sense of money and therefore seems to have no tolerance for this kind of protection and its associated benefits. Far above, this writing seems to be an elementary textbook on global fiscal and governance issues from the viewpoints of international south community as well as the West’s double standards actions in their dealings and proposals for open trade and free market. Chang looks into perspective the operations of global international institutions like the World Bank and World Trade Organization and their inconsistency and partiality when it comes to dealing with the Southern communities through regulations and unfair conditions, which in his opinion he feels the Northern communities never use in championing their routes for economic prosperity. He uses a variety of examples and narration derived from international trade to bring forth a convincing and straight to the point argument calling for sincerity in global trade while at the same time pin pointing in what he believes are the wrongful things being meted in the process of trade liberation and economic development especially towards developing nations. His assertions are that developed countries argue that free trade in developing countries is essential and therefore industries in developing countries need to be exposed to competition in order for them to survive, and that protection offered to infant industries in developing countries is not desirable. Suggesting that the issue of economic development seems to be a subject of liberalization and pure free trade True to the point, Chang clearly illustrates that this situation is misleading. He rhetorically points out that the concept of â€Å"infant industries† is a creation of the developed nations, and singles out Alexander Hamilton who is one of the early crusaders of the

Ethnic Relations in Malaysia

Ethnic Relations in Malaysia 1.0 Introduction Malaysia is a country of over 200 ethnic groups. Among the Malays, Chinese, Indians, Kadazan-Dusun, Iban and others. With people from different cultural, ethnic or otherwise has always been on the agenda in the management of society and rule this country. Because of the diversity of cultures, religions and languages ​​of the citizens of this country, then timbulah various problems involving ethnic relations. One could say that racism will always be a demarcation between the various races. This in turn can create tension and conflict between communities and thus may lead to bloodshed. Based on the events of May 13, some important things that should be taken seriously in building a united Nagara. In this case, it appears factor harmonious ethnic relations is the key to the balance between a strong economy and political stability. Very strong ethnic ties to the citizens of a country rife diversity in religion, language, culture and ethnicity. Malaysiayang people of various races and religions need to consider themselves as Malaysians who think and act towards achieving a common goal. In line with this, the prevailing unity between the races in this country should be strengthened to create a more peaceful environment, advanced, safe and prosperous. 2.0 Challenges of ethnic relations 2.1 Challenges of the economic aspects of ethnic relations One of the challenges of ethnic relations in the economic aspects of the physical separation. This physical separation inherent effect of the policy of divide and rule adopted by the British colonialists in the past. Physical separation is causing causing an ethnic group that does not recognize or have the opportunity to interact more frequently because living in different provinces. This relationship alienate relations and interactions and reinforce the sense of belonging and ethnocentrism among members of every ethnicity. This could give rise to prejudice, stereotypes and maintain ignorance among members of an ethnic group against another ethnic group. Each ethnic group has its own education system and still use the syllabus as practiced in their home country. Malay students studying in the school Melayudan using the Malay language. The Indians were studying in Tamil schools and Tamil languages. As for the Chinese, they are studying in school and Mandarin Chinese. As a result, interactions among them only about ethnicity. The social contract also also frequently raised by some parties. The social contract is an agreement reached during independence in drafting the constitution. Among the issues that is often raised is the special position of the Malays, Islam, the Malay language, and so on. Any issue raised or social contract could lead to estrangement hubungn ethnic groups in Malaysia. 2.2 Challenges of the economic aspects of ethnic relations In the economic sector, there is a wide gap in terms of economic dominance. Most Malays dominate the agricultural sector is relatively backward. Chinese people generally dominate the more developed sectors of business and commerce. While the Indians dominated the farm-based economy. Consequently, the existence of different income gap between ethnic groups. British policy that put people on the job cause certain ethnic dominate in any one field of work. The Malays are mostly engaged in agriculture, fishing and serving as a public servant. Most Chinese people are involved in the business sector and mining. While most of the Indians are laborers on the estate. This difference has caused dissatisfaction among certain ethnic groups. Indirectly, this strengthening lgi racism. 2.3 Challenges of the political aspects of ethnic relations In this country there are different political parties based on ethnic groups and all political parties to uphold the interests of the ethnic groups represented. Politok racism can cause dissatisfaction and reinforce racism if expression of specific ethnic interests made without taking into account the interests of all parties. If the issue of racism, such as language, culture, education, religion, nationality and economic raised, then this action will not contribute towards the direction of a cohesive society. 2.4 Challenges of the inter-ethnic Malaysia is a country consisting of a pluralistic society. Therefore, there are many differences in terms of religion, language and culture of the society in Malaysia. Each ethnic group to defend their culture and customs, ethnic prioritize them and may also consider only the best of their culture. This led members of ethnic preference for members of the same ethnicity in choosing a friend, get a job and the outcome will ultimately create inter-ethnic polarization. Apart from the existence of a multi-language press to prioritize their ethnic group would reinforce the feeling of the respective ethnic groups. Challenges in terms of the importance of these values ​​will create bigger problems if the notion of ethnocentrism is the belief in the community. 2.5 The challenges of globalization Globalization refers to the borderless world where relationships become increasingly short and quick. We can know the state of the outside world with a quick and fast and all the information can be passed without any limitations.Globalisation brings in influences from the West in terms of ideology, culture Hedonism and negative values, a free economy, science and technology and destructive political system that is considered best for all people. Through globalization, the Western powers are exporting all kinds of evils that harm the country and the environment, culture, entertainment and exploitation of human resources and raw materials. These symptoms result in the disappearance of the luhar and Western thought accepted into society. Their success was aided by the local community who consider all coming from the west is good and modern. This will have an impact on ethnic relations, integration, unity, easy to conflicts and even worse inviting communal riots. Indirectly, this situation will worsen ethnic relations in Malaysia. 3.0 The role of government in improving ethnic relations 3.1 Establishment of the Department of National Unity and National Integration Racial riots on May 13, 1969 was an eye opener about the importance of the various efforts to more serious focus in managing differences and sensitivities in a plural society like Malaysia. Following the event, the National Operations Council (NOC) was established. On July 1, 1969, the Department of National Unity under the command of the NOC was created to address issues related to the reconstruction of social cohesion in our country at that time (Department of National Unity and National Integration, 2006). After the dissolution of the NOC, the National Unity Advisory Council was established on 23 February 1971. Responsibility to nurture and protect national unity, the country continues to be placed under the responsibility of the Department of National Unity. Between 1990-2004, the Department of National Unity was placed under the Prime Minister by the name of National Unity and Integration Department (JPNIN). Starting from independence until now, the government has developed and emphasis on some socio-economic policy in the lead to the unity and harmony of the diverse communities and national integration. Policies intended, including the National Education Policy, the National Cultural Policy and the New Economic Policy. Such policies have been strengthened further by introducing Pillars of the national ideology. To reduce the political actions that can divide people, efforts were made to form the National Front. As a follow up in an effort to create and strengthen the Malaysian race., Several other policies were developed. Among them are the National Development Policy, the National Vision Policy and National Social Policy. Governments position was further emphasized in the 2020 statement. JPNIN through the Action Plan for Unity and Integration 2005-2010, have planned a variety of efforts to promote and enhance national unity and integration of: 1. Political Strategy: Understanding 2. Economic Strategy 3. Strategies Education 4. The National Language Strategy Use 5. Strategies Religion 6. Cultural Strategy 7. Strategies Regional Integration 8. Strategies Security 9. Area Development Strategy 10. Strategies of Human Energy Use 11. Strategies Mass Media 12. Strategies Sportsmanship 13. Correctional Strategy Unity 14. Strategies Voluntary Organisations 15. Strategies Reading Research and Publications 16. Strategies Monitoring Current Issues and Conflicts 17. Strategies establishment of the National Unity Advisory Panel (PANEL) and Unity State Level Advisory Committee (JKPPN) 18. Strategies and Activities Program Unity Other strategies: -Creating training in intercultural communication -Establish auditing government policies -Develop an ethic of human rights and responsibilities to the people of Malaysia Publication reading extensively about the races in Malaysia. 3.2 Strengthening the schools vision The education system cutting across various streams cause no specific mold that can be used to form a cohesive society. multi-stream education system that exists now has resulted in parents of students choose streams according to their own folk. Efforts to foster unity must start early with mambabitkan primary schools in the same mold. As such, national schools should be empowered to adopt a spirit of unity among students of various ethnic backgrounds. Thus, students can be trained to live and work together with patriotism and high berakomodatif. Therefore, efforts should be taken to strengthen national schools in the national education system in order to place a stronger platform to unite the various races in the country without compromising national-type primary schools that have been agreed upon by all ethnic groups under the social contract. All parents are given the freedom to send their children to national schools. If they choose Chinese schools or Tamil, then no one can stop them. However, primary school is an institution of education for the children of Malaysia to meet the aspirations and a national identity. School is not just the ability to educate students but help instill the values ​​of unity among students from racial palbagai. The national school is a mainstream education for all Malaysians regardless of race. To foster unity and confidence in one school system, national schools must be made more attractive to attract the non-Malays. In the Ninth Malaysia Plan, to make national schools the school of choice, the quality of teaching in these schools will be ranked by 100 per cent in secondary schools and 25 per cent of primary school teachers will have a first degree in 2010. Spirit of unity among students not only need to be nurtured by the school but also institutions of higher education. Measures to be undertaken are as follows, namely: 1. Not aside the native language proficiency respectively by introducing the teaching of Mandarin and Tamil. 2. Provide awareness to students about the importance of interaction between ethnic groups. 3. Developing more activity between ethnic groups 4. Conduct a program of interaction between the school and incorporate elements of ethnic interaction in the curriculum and enhance the skills to interact with other ethnic groups. 3.3 National Service (NS) National Service (NS), first implemented in 2004, is specialized in mandatory training for three months in camp and boarding for teenagers Sijil Pelajaran Malaysia. NS carried out with the Rukun Negara and interdisciplinary curriculum that includes four modules, namely the physical module (among other activities include marching, the obstacles, cross-country skiing and hiking the woods); statehood module (knowledge of national construction or nation-building); Character Building Module (exploration of self and interpersonal) and Community Service Module (includes among other activities such as collaborative clean, beautify and invigorate the surrounding area). NS non-exertion or follow the trend adopted by other countries. As stated by the Department of National Service, NS aims to boost patriotism among the younger generation, foster national unity and integration, develop positive character through the values, the spirit of volunteerism, and giving young people more active, intelligent and confidence. NS indeed contribute to the cultivation of unity, especially among young people because of all the activities carried out to emphasize the spirit of goodwill and mutual tolerance among participants regardless of race or religion. The module is able to inculcate nationalism will love the homeland as well as allow them to learn the customs and culture of various communities. When there is a sense of patriotism within the participants, solidarity and integration and mutual cooperation among the races in Malaysia to be created because each had one goal, which is to see Malaysia as a country of peace and harmony. This could eventually produce teens who are willing to sacrifice for the unity of the nation. 4.0 The role of society in the context of ethnic relations 4.1 Neighbourhood Watch Neighbourhood Watch Scheme was introduced in 1975 following applies Essential Regulations (Neighbourhood Watch 1975). In the early stages, Pillar Tetanggga allows people to control security in their homes. With a focus on the tasks that are required to patrol the community between the ages of 18 to 55 years. Beginning January 1, 1983 the government introduced a reform with emphasis on the neighborhood concept that aims to foster and strengthen neighborhood spirit among the local community. Consequently, The Essential (Neighbourhood Watch) Act 1975 has been amended for this purpose. In 2000, the approach of Neighbourhood Watch was amended once again with a broader mandate, namely the development of society as a whole to create national unity. Vision Neighbourhood Watch is to assist in the building of a united Malaysia in the context of Vision 2020. While its mission is to foster mutual understanding and tolerance towards the development of a united Malaysian nation with its own identity and its motto was the United Progressive Direct. The objectives of Neighbourhood Watch, which is to preserve, promote and strengthen national unity and national integration in line with national development policies based on the Federal Constitution and the Rukun Negara. To ensure the goals are achieved Neighbourhood Watch, a number of activities carried out by the Neighbourhood Watch community can be categorized into a number of activities as follows: Social: the practice of visiting during the festive seasons like Hari Raya, Chinese New Year, Deepavali, Christmas, Gawai festival intensity, and Family Day. Education, informal education, colloquium neighbor women, motivational courses, leadership courses, tuition, lectures in various fields. Sports Neka, running, football, handball, netball, water sports, traditional sports, sports and others. Recreation, tai chi, expedition climbing, hiking and mountaineering, tents and other work. Health and environment-related health talks, anti-drug, AIDS, cancer, cleanliness campaigns, anti mosquito and protect public property. Arts and cultural-dance classes, crafts, traditional games, gamelan classes, drums, traditional dances, lion dance, theater and others. Economic activities in hydroponic crops, livestock freshwater fish and making the water pepper Neighbourhood Watch Scheme was introduced in 1975 as a measure to allow the people themselves to control and protect the security of their residential area. The scheme was subsequently renewed by emphasizing the concept of a neighborhood with a philosophy that will ensure the well being of neighborhoods of the country. At present the role of Neighbourhood Watch Scheme extended further with the community development approach to ensure the unity and harmonious relations in the community will remain unchanged and continue. As of May 2006, there were 3228 Neighbourhood Watch areas were established throughout the country.Neighbourhood Watch Committee has organized various activities in their communities. From January to May 2006, the Neighbourhood Watch across the country have adopted a total of 36 029 activities. This activity aims to enable local residents acquaintances helping in trouble together, interact and foster closer ties at the grassroots level between leaders and people and between people of different ethnicity, customs and culture (Ministry of National Unity and National Integration). 4.2 Open House The open house will be held by all Malaysians when the festive season. All ethnic groups in Malaysia will often visit the home-visiting different neighbors even ethnic. For example, during the celebration of Hari Raya, Chinese, Indian, Kadazan, Iban and others will visit the home of the Malays and vice versa for the other ethnic groups. Ethnic Chinese example will endeavor to provide kosher food to ethnic Malays when inviting ethnic Malays came to the house during Chinese New Year. This shows that the Chinese really care and understand the culture of the ethnic Malays. The ethnic Malays will not serve beef to the Indians when they came to the house during Hari Raya. These considerations demonstrate harmonious ethnic relations firm always prevailed among the people and understand and respect each others culture. Practice proves social integration among different communities so high despite race, religion and culture. 4.3 Acceptance of Culture Today, the non-Malays in Malaysia started receiving Malay culture in terms of food and clothing. For example, the non-Malays handsome styling baju kurung and baju Melayu, especially on Friday and this phenomenon is normal for non-Malay students. To the Malays, they began to receive Chinese and Indian cuisine as well as the provision of cash from an envelope or red packet using a well-known among Chinese people. Adults also have to look at housing estates, there is the same placement for all ethnic definitely this will encourage more ethnic relations among the people through local activities. 4.4 Programs in Higher Education Institutions (HEIs) The student affairs through associations and clubs must always promote activities and programs that lead to unity among students. For example, through the activities of the Lantern Festival, which involves not only the Chinese and Indian students, but also to be accompanied by Malay students. Touching student leadership, turned out to be dominated by a particular race, but to also consist of various races such as the Student Representative Council (SRC). The course content in all educational institutions should emphasize educational aspects in a harmonious multi-racial society. Spiritual values ​​and common culture should be given preference in the subject of Nationalism, Islamic and Asian and Ethnic Relations. Therefore, it is important to strengthen the curriculum of personal morality and character of the students. This is because high personality to be the foundation of all spiritual and cultural values ​​that will unite the younger generation. Ike created a club or club Pillars of unity at each university is a very good step for this proposal is an effort to instil awareness of the importance of racial unity. Thus, the student affairs accordingly encourage the students to join the club or club Pillars of unity by giving certain privileges such as exemption of credit and so on. The university should also provide support for the activities carried out both in terms of material or advice. Co-curricular activities is a field of study that emphasizes the nurturing and development of the individual through the psychomotor, cognitive and effective. Thus, extra-curricular activities such as sports programs implemented, clubs, associations, exhibitions, lectures and many more should be intensified and expanded again among students of all races. Outside of the academic system, the students should be involved in various community activities such as foster families, associations and uniform. This experience will be very valuable in understanding how the lives of Malaysians. The unity and community service activities have an important role in encouraging participation and shared experience between them. Thus, the incentive for such activities must be in close collaboration with the government and the private sector. The students must be assigned in community service projects such as the operation of community service, students return home and so on. The lecturer also needs to be applied and exposed to racial unity attitude positive. The lecturer must be exposed to courses such as sociology of race and ethnic relations to apply the values ​​that are important in nurturing students for racial harmony. Indeed, the lecturers have a big role as agents to spread unity and harmony in this multiracial country. They are agents of integration and unity that plays an important role in encouraging more interaction through assignments and academic projects. 5.0 Role of NGOs in the Context of Ethnic Relations While there are organizations based on ethnic groups, but there are parent organizations at the national level umbrella organizations such as ethnic-based Malaysian Youth Society, Chamber of Commerce and Industry of Malaysia and many more. This of course can speed up the process of ethnic relations through the role played by NGOs. Talking about whether aspects of leadership at the national level or association leaders attended by leaders of various communities. For example, the leadership of the Malaysian Youth Council attended by all the ethnic groups in Malaysia. Despite the division of society according to race, as the 4B Youth Movement, Youth Association Tamil, Malay Chamber of Commerce Malaysia, Malaysian Chinese Chamber of Commerce and the Indian Chamber of Commerce Malaysia, but this should be used by these organizations to create various dialogues and seminars in order to understand the problems that exist and find the solution. For example, the Muslim Youth Movement of Malaysia (ABIM) has always held a seminar to explain the importance of ethnic relations in the context of Malaysia. Therefore, the role of the private sector and the government is required to contribute funds to increase research and development for innovation and drive economic growth. These funds are available such as the Intensive Research Priority Areas (IRPA) and grants from private and institutional organizations such as the Multimedia Super Corridor (MSC), the National Academy of Sciences and many more is the generator of economic development. Because science and technology are so plays an important role in the economic development of the country, then this aspect is very important in increasing ethnic Malaysians. This is because when the national economy is growing rapidly as well as political stability, will be able to attract more investors either from within or outside the country to drive economic growth. This in turn provide employment opportunities to all segments of society regardless of ethnic groups. Consequently, the standard of living will increase, the gap could be balanced and the economy is capable of creating harmony in Malaysian society. 6.0 Conclusion Ethnic relations is a very important thing for pluralistic Malaysian society. Ethnic relations will produce a harmonious Malaysian society, mutual cooperation and understanding, and always appreciate the social contract has been agreed since the beginning of independence. Efforts should be continued to ensure hubungn ethnic groups in Malaysia are always in good condition. These efforts involve the role of government, community and non-governmental organizations. What is important in ensuring that ethnic relations are in good condition, these efforts must be answered by all levels of society. Cultural diversity in Malaysia should not pose a problem of racism. Every race or ethnicity should know and memainkn their role in ensuring racial conflict as the May 13 recur. This unity is essential in order to contribute towards making Malaysia a developed nation by 2020. In this regard, the prevailing unity between the races in this country should be strengthened to create a more peaceful environment, advanced, safe and prosperous. Therefore, all the cooperation of all parties such as government, community and non-governmental organizations is desirable to improve ethnic relations in Malaysia Nagara. Bibliography When Isaac (2001). Malaysia from 1945 to 2000. Utusan Publications Distributors Sdn. Ltd.: New York Shamsul Amri Baharuddin (2007). Ethnic Relations Module. Kuala Lumpur: Universiti Teknologi Mara. http://agy7500.blogspot.com/2009/08/siri-225-pelbagai-soalan.html (function() { var scribd = document.createElement("script"); scribd.type = "text/javascript"; scribd.async = true; scribd.src = "https://www.scribd.com/javascripts/embed_code/inject.js"; var s = document.getElementsByTagName("script")[0]; s.parentNode.insertBefore(scribd, s); })()

Sperm Selection After Mating :: Biology

A Bit of Background Information What is pre- and post-copulatory sexual selection? From the word copulatory, meaning to engage in sexual intercourse, pre-copulatory sexual selection refers to the female's choice in selecting a mate before sexual intercourse takes place. Post-copulatory sexual selection occurs within the female's reproductive track, and it describes the biological selection (whether due to sperm or the female's biology) that results in the fertilization her eggs. Why are guppies good subjects for research in this topic? The most significant reason for using guppies in sexual selection research is because they casually participate in polyandry. This means that in nature a female guppy will mate (willingly or unwillingly) with numerous males at a time, allowing for experiments to be conducted to see which male's sperm fertilizes the most eggs. Why use artificial insemination? Before the use of artificial insemination, the results of such experiments were obscure and varied greatly. There was no way of controlling the males' ejaculate sizes or thier specific sexual contact with the female guppies. By using artificial insemination techniques, these two variables can be controlled: equal quantities of sperm from each male guppy can be isolated, and no sexual contact need ever take place. The increased control over these variables makes it possible to attain reliable results that are directly related to postcopulatory processes. Introduction Sexual selection is a common facet of evolutionary biology that plays a key role in the mating choices of a variety of different species. Competition between the male’s sperm as well as the choice of mate by the female factor into a successful copulation.This experiment examines the precopulatory and postcopulatory behavior of Poecilia reticulata , the guppy. Artificial insemination was used to separate the factors of sexual selection before and after sexual intercourse. â€Å"Attractive† males in the guppy population—deemed attractive based on the female guppy’s affinity for them—were those with high levels of carotenoid coloration (orange, yellow, and red). Relative statures were also compared. The purpose of this experiment is to demonstrate, through artificial insemination, the role of postcopulatory sexual selection in a population of guppies. If guppy females are partial to specific traits, the propagation of those traits will be e vident. The Methods That Were Used Prior to insemination, the behavior of the guppies involved was analyzed and one adult, non-virgin female and two sexually immature fish were put in observation tanks.

Heidi Roizen’s Profile Essay

Perhaps, what might have invigorated Roizen to climb up the corporate ladder and eventually made her to successfully settle up there were her frustrations over a series of unfortunate events, as brought about by the divorce of her parents, financial juncture during her high school and early college years and the accident which claimed her then boyfriend’s life. Although, each event did not occur immediately after the other, her perspective towards self-sufficiency had already been molded. Nonetheless, what have had intensified her drive to pursue a career of her own and for her own was her boyfriend’s death. As noted in Roizen’s profile, that event has been the turning point for her to never again depend on another person’s fate. This realization has indeed placed her in the annals of well-respected figures in the business arena. However, the causality of her success in the corporate world could not be attributed alone to inauspicious events in her life. In fact, those events had just been a trigger that brought her to what she does best. A success’ extent could not be measured as this is relative and depends on the values of the one aiming for it and because there’s no one best way in achieving it, which could be the main criteria for gauging success. Yet given the right network, exceptional skills and appropriate resources, and the ability to converge them creatively, success will surely come knocking on the door. As for Roizen’s case, she has not only been equipped with the drive, skills and the head for business but as well as the ability to thread a web of prospective business associates. Not a few times that Heidi has proven her influence in the business scene. For the new investors, entrepreneurs and/or capitalists, it is she they turn to for advice and assistance. For those who are experiencing a career shift, it is Heidi who they turn to for the opportunity of being introduced to the right people and company. And for companies which are at the verge of or are experiencing juncture, Roizen will surely be chosen as one of those who would be chosen to maneuver the company back on track. Her skills in strategic planning, network everaging, marketing and giving off advice helped her to gain other’s confidence in her. Not only that, her credibility is well-established that everyone respects her opinion, and with this, tapping her network to back-up other people’s favor is easy for her. She uses every resource (i. e. good connections) to influence others in their businesses or career plans. As evident in the case of Apple, having a celebrity-like status and having been able to position her self in different organizations in IT industry, easing Apple’s way back in the game became a success. This she did by getting favors from well-respected executives and aggressive publicity. Her infectious determination, enthusiasm and guts are motivation enough to co-workers to persevere. Heidi’s success in building up a network of business colleagues could be attributed to this rule-of-thumb: 1) having the right access; 2) performance; and 3) consistency. Being a graduate of one of the best universities in the US1 and in the world2, access to the right network is not impossible. With the use of access readily available to her, albeit few at first, she plunged into the challenges of the business world and built her way up restlessly and with sheer determination, never missing the opportunity to brush shoulders with the sought-after figures in business and to establish a good rapport with her. The nexus of business, pleasure, socialization and family life seems impossible to achieve, but Roizen was able to master the art of marrying these four aspects of her life with ease. For her, it is a must to build a life-long relationship with each member of the network she has. Upon meeting new prospective people to include in her list of connections, she made it a point to send them an email informing them that she really had a wonderful time meeting up with them, while looking forward to doing business with them in the future. Being adept in the workaround of business, even the minute details of what is to be written in the correspondences she has to send to a colleague, may it be a thank-you letter or a business plan, up to introducing a neophyte to business gurus has to be convenient to and in benefit of all parties involved. She knows too well that in the realm she belongs, a 24-hour’s work will not suffice to accomplish all transactions, and so to efficiently grant the favors of people asking for her aid, she sees to it that no one will go home a loser. What is more interesting about Heidi is her attitude towards creating a web of network. When she was just starting her career, she would rather establish her own circle of business associates with people who may just be newbie like her yet smart, creative and knowledgeable in their crafts, rather than with those who are already in the upper crust. According to her, it is easier, nay, better to do such for when those people became successful; you know that you already have a good kinship with them. Since â€Å"networking† is not just a business for her but a lifestyle as well, she prefers throwing out parties in her very own yard. She cooks rather than calls for a catering service, encourages other invitees to share their specialty, and creates an ambience of intimacy so making each guest comfortable. Also, she would not throw a party without a purpose. Her invitees would always include those who she thinks will benefit from each other. Roizen knows that corporate world is not big enough to not meet the same people in many instances. Sooner or later, she has to have a deal with the same people she has dealt with before and so it is a must to make a very good impression the very first time she works with them. This is what she calls performance. Being responsive to your colleagues needs and doing one’s job well and accordingly will surely help gain people’s trust and respect, thus Heidi makes it a point to deliver the best possible result to her clients or associates. Apart from performance, what is equally important for Roizen is the consistency in performance. What she meant by consistency is the attitude of doing an excellent job in all circumstances – without exception. If one did a great job for the first time, then it is to be expected that she would do the same for each task given to her. Her rule-of-thumb and strategies in applying these rules has indeed made her successful in building up, maintaining and leveraging a network. For Roizen, while having the right connections is quite important, consistency and performance are just as very effective tools to maintain a relationship with people in her network. A team player, Roizen’s ability to optimize efficiently and effectively all resources she has copes up with the caliber of the network she maintains. One perceived strength of her associates is that each is a master of his craft and is a well-respected executive. Apart from this, while in her own circle of associates she is the mediator or the catalyst, some members of her network are also the nuclei of their respective connections. Hence, her very own network expands through these nuclei. On the other hand, as her circle of connections continuously expanding, it is inevitable to having to deal with competing industry leaders. In situations wherein she has to represent one to the other, it is of prime importance to maintain neutrality and confidentiality – as in the case when she has to make a deal with Microsoft in behalf of Macintosh. However, doing this part is not very easy, more so comfortable. Also, one of the weaknesses of her network (which is perhaps, also a weakness of others network) is that some puts forward his or her favors but does not know how to pay the favor back. As she related, some people she dealt with before would just pick up the phone and ask favors without realizing that the relationship they have had was a bad one. As she shifted career from being a mentor capitalist to venture capitalist, her perspective towards leveraging and granting favors has definitely changed. It is understandable that she would always attend to the needs that will benefit, first and foremost, her company. But of course, this must not cause the breaking of connections she tried to build up through the years. While she puts her company’s interests in the frontline, it will not be a threat if she would still concede to others requests, given that no clash of interests between their respective organizations. Since she has the faculties to connect other people to the other, I personally believe she could still play the role as avenue where entities with similar interests could meet. This way, she would still be able to maintain her network while focusing herself to the directions of her company’s interests. Looking at her profile, it could be established that she is indeed a quite accomplished woman. As compared to her network, mine is still comparable to a portion of the web she created. Same with other newbies, I try to establish my very own network by grabbing the opportunity to brush shoulders with those who are already at the top — always basking on personal interests. For me, it is a lesson to imitate her ways on establishing and maintaining close associates. Her rule of thumb and attitude towards mingling with people are surely a hit. She proves herself that one need not to reach out to those who are already in the position; rather networking may still be effective by socializing with driven and interesting people. Equally important in reaching one’s goal is the ability to consistently perform well. Lastly, to effectively manage my own links, I believe being able to identify my interests and the right people who could help me bring them out to reality and who I would be capable of helping back in return would be much of a help.

Turning Around Malaysia Airlines

12 Nur Ain Binti Muhammad Yusuf Turning Around Malaysia Airlines Turning Around Malaysia Airlines Table of Content NO| TITLE| PAGE| 1. 0| Executive Summary| 1| 2. 0| Introduction to Case Study| 1| 3. 0| BTP1 Assessment| 1| 3. 1| Financial Analysis| 1| 3. 2| SWOT Analysis (BTP1)| 2| 3. 3| BTP1 Turnaround Analysis| 2| 4. 0| BTP2 Assessment| 3| 5. 0| Bottlenecks & Recommendation| 3| 6. 0| References| 4| 7. 0| Appendices| 5| 1. 0 Executive Summary Malaysia Airlines (abbreviated MAS), is the government-owned flag carrier of Malaysia.Due to fuel price hiking, inefficient management, global economic crisis, government intervention and low load factor, MAS suffers substantial loss which peaks during 2005. Afterward, Tan Sri Idris Jala was brought into MAS strategizing for turnaround program to bring MAS back to profit. The main target for Business Turnaround 1 (BTP1) is for profit turnaround of 1. 1 Billion improvements in 2006 Exhibit 1. 1. MAS proposes plan to tackle on the financial aspec t, as well as non financial aspect such as operational, enriching stakeholders bonding, increasing customers value as well as for people.Several decision made includes selling off headquarters, increasing fares, cutting-off unprofitable routes (Exhibit 1. 9) and Mutual Separation Scheme to enhance its financial. Firefly and MasWings are launched to cater domestic flights. BTP1 proved to be a success and subsequently, BTP2 follows. BTP2 focuses on detailed project and procedure to carry on the success of BTP 1. 2. 0Introduction to Case Study This report will discuss and analyze the positioning of Malaysia Airlines.The key objectives are to identify the current market situation as well as analyzing the Business Turnaround Plan 1 and Business Turnaround Plan 2 and its success or failure as well as providing some recommendation for future sustainability. 3. 0Assessment on Business Turnaround Plan 1 (BTP1) 3. 1Financial Analysis During the implementation of BTP1 (2006 &2007), the operati ng profit recorded high. Based on the computation of MAS’ ratio as shown in Exhibit 1. 2, BTP1 period shows a favorable ratio as compared to other year. Based on efficiency ratio, there is remarkable increase in the ratio in 2006.It measures how effectively the firm is managing its assets in generating the sales, and it is due to increase in operating profit. The gearing ratio as per Exhibit 1. 5 show a slight dipped in 2006, however recovers in 2007 due to sale of the headquarters building. Exhibit 1. 7 favors greatly to MAS as the cash flows increase in 2006 and 2007 show near 4 million of cash flows due to issues of shares and selling off the building. Overall, financial analysis during BTP1 period shows favorable impact financially to MAS, however does not improves continuously during period in which BTP2 commence. . 2SWOT Analysis (BTP1) Strength By initiating Mutual Separation Scheme, it emphasis on increasing staff efficiency, cutting down routes leads to a focus on se rvices and network structures that were profitable. The intention to diversify with MasWings and Firefly promotes larger scope for market. Weaknesses The BTP1 initiative focuses on the financial aspect, since they have to recover from massive losses previously. The extreme cost reduction might impact the service indirectly, or being too financial-focus, BTP1 merely recognized the non financial aspect.The decision also largely attributed to gaining quick cash to solve the liquidity problems; ie; from the selling off the building. Whilst it can become their advantage, but by diversifying, because MAS itself in a shaky state, thus by diversifying, it lack focus as well as imposing larger operating cost for MAS as a whole. Opportunity Connell (2006) comments that medical tourism has been a success in Asia especially and has prompted global interest, with the increasing in GDP worldwide including Malaysia, as well as emerging worldwide fascination with travelling, thus it can be taken as a tool for Malaysia Airlines to expand their customer.This BTP1 plan can become the turnaround aspect financially and non-financially. Threat Even AirAsia is seen as Mas biggest threat, however, seeing that how both of these airlines promotes entirely different packages and offerings, Mas deemed these few obstacles as their main threat, which is the volatility of fuel price due to Iraq invasion by US, staff resistance of given plan and government intervention in setting up boundaries for the CEO to act accordingly to what they thinks fit. 3. 3BTP1 Turnaround AnalysisBTP1 Turnaround Analysis will be done based on the core strategies in which BTP1 proposed (in which two important aspects are further elaborated). First is by financing and aligning the business on the Income Statement. As per financial analysis above mentioned, MAS shows remarkable transformation during this phase. Based on Exhibit 1. 1 the actual performance supersedes the projected plan projected a year ahead of time . This is a success due to fares increment, elimination of unprofitable routes and increase in efficiency.Other core strategy is flying to win customer and by observing and studying the non-financial aspect during the implementation of BTP1, they succeed in maintaining the customers’ value. This resulted in MAS receiving 11 non financial-awards during this phase including 5-Star Airline Award, 2006 and 2007 from Skytrax, Best Airline to Asia, 2006, Travel Weekly Globe Award and numerous cabin service awards from Skytrax, Readers Digest and so on. They also encourage mastering operational excellence by increasing employees’ value and efficiency, Unleashing Talents & Capabilities and winning coalition.While it is based on value judgment and rather subjective, however it is proven to be a success referring to relevant articles, audited financial statement and to some extent word of mouth by former and existing employee. The efficiency increases as well and can be observed by some of the decision made by Tan Sri Idris Jala which by reducing unprofitable routes, selling of the building in Jalan Raja Chulan, and drastic cost reduction scheme. 4. 0Assessment on Business Turnaround Plan 2 (BTP2)As per financial analysis, most analysis shows an unfavorable financial state during the implementation of BTP2. BTP2 is a more comprehensive, step to step planning in conjunction with the success of BTP1. Referring to Exhibit 1. 10, BTP2 strategize on Breaking New Ground (BNG), Gaining New Business (GNB) and Making The Most (MTM). With the current state of Malaysia Airlines and from the analysis gathered financially and non-financially, BTP2 make slight downturn from the success of its previous predecessor. 5. 0Bottlenecks & RecommendationThere are many bottlenecks that lead to diminution of momentum for BTP2 including competition with AirAsia, stepping down of Tan Sri Idris Jala as CEO, the diversification effects, MAS internal culture and strategies gone awry. In order to gain sustainability, the first is how to capture customer. MAS has been underperform financially due to stagnant and average load factor which in turns affect RRPK & RASK; example exhibit 1. 8. Thus, in order to capture the market, MAS have to strategically plan for its marketing approach to attract broader customer and thus larger scale promotion need to be made.They also should assess the manpower requirement and sell unnecessary asset. 6. 0Reference 1. â€Å"Malaysia Airlines Business Turnaround Plan† (PDF). Malaysia Airlines 2. â€Å"Malaysia Airlines Business Transformation Plan: Project Mosaic†. (PDF) Malaysia Airlines. 3. http://en. wikipedia. org/wiki/Malaysia_Airlines 4. http://www. flightglobal. com/news/articles/idris-jala-transforming-malaysia-airlines-222296/ 5. http://sakmongkol. blogspot. com/2011/08/mas-turnaround-was-real-debate. html 7. 0Appendices Exhibit 1. 1Projected Profits: BTP1 Exhibit 1. 2Table of Ratio from 2003- 2008 | 2003| 2004| 2005| 2006| 2007| 2008|Current ratio| 1. 04| 1. 18| 0. 81| 0. 74| 1. 42| 1. 38| Acid-test ratio| 0. 92| 1. 08| 0. 70| 0. 67| 1. 35| 1. 31| Fixed assets turnover| 3. 53| 3. 59| 3. 09| 4. 03| 5. 59| 4. 55| Debt ratio| 0. 55| 0. 54| 0. 68| 0. 73| 0. 61| 0. 49| Gross profit margin| -0. 0067| 0. 0003| -0. 1670| -0. 0486| 0. 0186| -0. 0108| Operating profit margin| 0. 056| 0. 041| -0. 143| -0. 003| 0. 061| 0. 022| Net profit margin| 0. 039| 0. 054| -0. 143| -0. 010| 0. 006| 0. 016| Exhibit 1. 3Liquidity Ratio Exhibit 1. 4Efficiency Ratio Exhibit 1. 5Debt Ratio Exhibit 1. 6Profitability Ratio Exhibit 1. 7Cash Flow Analysis Exhibit 1. 8Performance Analysis